Top 3 Reasons Your Home Isn't Selling and How to Fix Them

By Bryan David

Bryan David is one of the best REALTORS® serving Ocean Springs, Biloxi, Gulfport and the entire coast. He is a Biloxi native, military veteran and retiree, and a multi-year top-producing agent with hundreds of satisfied clients.

Is your home sitting on the market without any offers? It might feel like a nightmare, but don’t worry; there are ways to turn things around. Here are three common reasons why listings expire and how addressing them can help you sell your home faster:

1. Pricing. If your home isn’t getting any showings, the price is likely too high. Overpricing can cause your home to linger on the market, which leads buyers to wonder, “What’s wrong with this house?” As a result, they come in with lowball offers because they want to avoid overpaying for a home that others have passed up. Work with your agent to conduct a thorough Comparative Market Analysis (CMA) to prevent this. This analysis helps ensure your price is competitive with similar homes. If no buyers schedule a showing, you might be slightly off on the price. However, if there are no showings, a significant price adjustment is likely needed—and quickly.

2. Home condition. A few years ago, homes sold quickly, even if they weren’t in the best shape but buyers expect more in today’s market. If your home is attracting potential buyers with no offers, it could be the property’s condition holding them back. Before listing, walk through your home with your agent, who can help you identify repairs and improvements. This might include fixing broken windows, replacing missing screens, or addressing any do-it-yourself projects that didn’t turn out quite right. Making these small but important changes can increase your home’s appeal and prevent contracts from falling through after inspections.

3. Marketing. Some agents might simply put your home on the MLS, take a few photos, and hope for the best. But if you want your home to stand out, you need more than that. A professional real estate agent will present a detailed marketing plan that includes professional photos, video tours, and social media ads to get your home in front of as many potential buyers as possible. A well-executed marketing plan can generate excitement about your home, attract serious buyers, and prevent your home from sitting on the market for too long.

If your home isn’t selling, it’s time to reconsider your price, condition, and marketing strategy. These three elements can make all the difference. If you’re struggling to sell, call me at 228-215-1861 for a personalized plan to get your home sold.