2 Home Pricing Strategies Every Seller Should Know

By Bryan David

Bryan David is one of the best REALTORS® serving Ocean Springs, Biloxi, Gulfport and the entire coast. He is a Biloxi native, military veteran and retiree, and a multi-year top-producing agent with hundreds of satisfied clients.

Every homeowner wants the same outcome: a fast sale for the highest price possible. Yet many sellers unknowingly make one simple mistake that can cost them thousands. It’s not bad timing, poor marketing, or even the condition of the home. The real problem starts before the first showing, when sellers decide how to price their property. That single choice can determine whether your home sells quickly or lingers on the market.

1. The “Price It High” strategy. It seems logical to start with a high price and “see what happens.” After all, you can always lower it later, right? Unfortunately, when you overprice, your home ends up competing with properties that are newer, larger, or better located.

Buyers will assume those homes are fairly priced, so they move on, and your listing sits. The longer it stays on the market, the more carrying costs, maintenance issues, and stress pile up. Eventually, after multiple price reductions, you may end up selling for less.

2. The “Market or Below Mid-Market” pricing strategy. A better approach is to price your home at or slightly below midmarket value. This strategy may seem counterintuitive, but it often yields stronger results.

When a home enters the market at a competitive price, it attracts more attention and creates a sense of urgency among buyers. That buzz can generate multiple offers, giving you leverage not only on price but also on terms like closing dates and contingencies. You’re also competing in a price range where your home appears to be the best option, not the most overpriced one.

What every seller should remember. Pricing isn’t just about picking a number. It’s about understanding buyer psychology, studying your competition, and positioning your home so it stands out for the right reasons. A well-priced property sends a message of confidence and value. An overpriced one, on the other hand, raises questions and invites hesitation.

If you’re preparing to sell and want to ensure your pricing strategy helps you reach your goals, I’d be happy to help. My team and I can review your local market data, compare active and sold listings, and recommend a plan that positions your home for success from day one. Reach out today at 228-215-1861, email bhgre@expectrealty.com, or visit expectrealty.com to schedule a consultation. The right strategy doesn’t just sell your home; it sets you up to move forward with confidence and peace of mind.